ad operations
  • • Outsourced ad ops
  • • Gap fill trafficking
  • • Campaign management
  • • Rich media
  • • Discrepancy reports
  • • Creative testing
  • • Tag testing
ad serving
  • • Migration/upgrade
  • • Evaluation
  • • Requirements
  • • RFP development
  • • System configuration
  • • Set Up
  • • Implementation
reporting & analytics
  • • Yield reporting and analysis
  • • Pricing analysis and strategy
  • • Ad product strategy
  • • Revenue modelling and forecasting
  • • KPI development
  • • Business intelligence
  • • EOM billing reconciliation
training
  • • New starter bootcamp
  • • Ad-server bootcamp
  • • Campaign management
  • • Implementation & testing
  • • Ad-server setup
  • • Ad tagging and taxonomy
  • • Step-by-step guides

  "The flexibility and knowledge of Human Traffic has added tremendous value to our business. Amy and the team are undoubtedly experts in the field of ad serving and process and their advice has helped APN businesses streamline their ad operations and elevate the level of strategic thinking on this critical area of our digital business."